news corporation on Jan. 19 is launching its e-newspaper the daily, which will be available only to iPad users, reports Reuters citing its own sources.
E-newspaper the daily will be formally presented by News Corp. CEO Rupert Murdoch and Apple CEO Steve Jobs. According to Reuters, the event will be held at San Francisco Museum of Modern Art.
In the first stage the daily will be available only to iPad readers on a paid subscription basis, and later the new media will appear on other Tablet PCs also. According to CNET, the subscription will cost 99 cents a week.
As reported earlier, News Corp. had revealed its plans about this iPad newspaper back in November. According to The New York Times, this project with an investment of about $ 30 million has already employed about 100 journalists. Most of the content for the electronic edition will be exclusive, but some materials will be provided by other divisions of News Corp. For example, part of the video is planned to be borrowed from Fox Sports.
iPad’s popularity among users has attracted the attention of publishers of books and periodicals also. In late November, a week after the official announcement of the daily, another major company Virgin Group released the first issue of journal The Project, which is also designed for iPad. From April to December 2010 iPad-versions have been released by many publishers like Vanity Fair, Glamour, Wired, Men’s Health, GQ, People, The New Yorker, Esquire and others.
Users have been embracing the iPad version with enthusiasm: the first edition of iPad-magazine Wired, which was released in late May 2010, according to the site MemoPad , sold about 100,000 copies (which exceeds the monthly circulation of its conventional paper variant). And although later editions of this and many other iPad-versions of journals and magazines have not done so well, but the enthusiasm of publishers in iPad has not dried up. Number of owners of the tablet will continue to grow. As per the projections of the market research firm iSuppli, global sales of iPad in 2011 will reach 43.7 million units, almost three times more than in 2010
Now it remains to be seen, how Rupert Murdoch’s News Corp is going to cash the popularity of iPad through his new project the daily.
